Skip to the main content.

3 min read

It’s What You Don’t Know That Can Hurt You

It’s What You Don’t Know That Can Hurt You

The author Mark Twain was once asked about his many business ventures – most of which had failed. Twain explained how his ventures had failed not because of bad technology (most of the items he invested in became very successful realities, but under different ownership), but rather had failed because he had not kept an eye on their progress.

He summed up the lesson that he had learned as follows:

“Put all your eggs in one basket – and watch that basket.”

If anything, that phrase is truer today than it was 100 years ago – and it’s especially true in regards to ERP applications. Organizations have vast quantities of information that they need to keep watch over; invoices coming due, stock running low, changing buying trends, and so on.

What with corporate downsizing and fiscal belt-tightening, few – if any –  organizations have the luxury to turn to an employee and say “Hey you – it’s your job to keep an eye on our ERP data and if anything looks wrong, let me know.”

And so, your net result – like Mark Twain’s – is that you don’t watch over all the “eggs” in your ERP basket and bad things happen. You write off bad debt. You throw away expired inventory. Late deliveries become commonplace. And you lose some of your best customers.

This is exactly what Mark Twain was talking about; keeping watch over your investments (in your case, your ERP data). In Twain’s day, the “watcher” had to be himself; but in our day, we can automate the “watching process”. And that’s exactly what you should be doing if you wish to avoid the same kind of problems that Twain experienced.

“Automated watching and responding.” That’s really what Twain was talking about. He needed to constantly monitor his business ventures. He needed to know immediately when something looked out-of-whack. He needed to know when “discoveries” should have pushed him in another direction. And he needed to watch over all his ventures equally well; his problem wasn’t that all of his ventures were failures, but rather that he paid more attention to those that were doing well than those that weren’t.

You can apply these same concepts to the monitoring of your ERP data. Whether it’s receivables, inventory, manufacturing, or some other area of ERP, they all need equal “watching over”. And to do this today, you need a technology that embodies the same characteristics that Twain found lacking in his own approach to his prospective inventions:

  • Focus. Invest in a technology that focuses on doing one thing: identifying and responding to business conditions in your business data. Business is increasingly complex today; you need to be able to identify sophisticated conditions (such as customers who have changed their buying habits) and then communicate those conditions in a wide variety of ways.

  • Delivery. Twain was fortunate in that the methods of communications in his day were limited; today you have to consider email, fax, cell phone, instant message, dashboard, and social network. Some information has to be in quick one-line alerts, other has to be delivered as analytical reports or standard forms and documents. It all comes down to the right information via the right people via the right device.

  • Independence. Twain didn’t have one invention going at a time; he had multiple. Just like you don’t run your business just on your ERP system – you likely have a CRM system, an HR solution, and maybe a help desk application. You can’t play favorites when it comes to “watching” – a solution must monitor and respond to all your business applications, commercial as well as home-grown. And don’t forget incoming email – one of the top three sources of information coming into businesses today.

  • Integration. “Interoperability” is the key word of today when it comes to business applications like ERP, CRM, and HR. You have to realize that sometimes the most critical conditions aren’t always represented by information in just one of your business applications – but rather in the combination of data between two or more applications. Invest in a “watching” solution that combines, analyzes, and responds to disparate data across your entire organization.

It’s interesting that 100 years after Mark Twain’s passing, we can still take lessons from him. Success – whether defined as the launch of a new invention, or defined as a productive ERP solution with well-managed customers, partners, and transactions – is dependent on your ability to watch over, identify, and respond to changing business conditions.

Benefits of Using Sage 100cloud Integrated with CRM

The Importance of Sage 100cloud Integrated with CRM A perfect storm of high customer expectations, more choices, and price sensitivity has...

Read More


What is CRM? By now, all of us have heard about “Customer Relationship Management” (CRM). But not everyone understands what CRM software does or what...

Read More

What Do I Get with a Sage Business Care Plan?

Ever wonder why every year, you get a notice to renew your Sage Business Care plan as part of your Sage 100 software investment? Have you wondered...

Read More